Bramble & Blossom
Bramble & Blossom is an eco-friendly, UK-based skincare and wellness brand focused on providing natural solutions to skin and wellness issues, without compromising on luxury. Bramble & Blossom were wanting to expand their product range and connect with another section of the market. Because their range was increasing they needed a visual branding solution that would work cohesively across different packaging and better reflect their dedication to producing high quality, eco-friendly, natural skincare and wellness products.
One of the main challenges to updating Bramble & Blossom's visual identity was the importance of maintaining a clear visual connection to the brand's existing logo to ensure the brand equity that had been built up over a number of years would not be lost.
I began the process with Bramble & Blossom by doing a complete overall brand strategy where we defined the brand's values, mission, unique story and personality. We determined the rebrand would be slightly softer and more refined than the existing branding, using colours from the existing palette, but put together using a more neutral approach. Following on from the strategy, I started playing around with font combinations, logo layouts and illustrations.
The primary logo consists of a hand-drawn illustration, which reflects the handmade nature of the products, paired with a modern humanist font that features a calligraphic influence due to the contrast in stroke weight. This logo was expanded out into a system of alternative logos, marks and icons to create a versatile visual toolkit for the brand.
"I feel you’ve captured what I’m all about and what I want Bramble & Blossom to be."
— KAREN, BRAMBLE & BLOSSOM
A brand pattern was also created from the original illustration style. The pattern adds depth to the brand and creates an opportunity to extend the customer's brand experience by using it in unique and interesting ways, such as on product packaging, social media graphics, wrapping paper and gift cards.
The completed visual identity has helped to position Bramble & Blossom as a high quality, eco-friendly, natural skincare and wellness brand.
The hand-illustrated components really reflect the handmade nature of the products, and the full suite of logo variations, brand marks and graphic elements make it easy to consistently apply the visual brand across a variety of packaging and other applications and touch points.
Finally, the goal of retaining the existing brand equity was met, but most importantly, the new visual identity has helped the brand connect with an entirely new and expanded client base.