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Green Goddess Guelph

Green Goddess Guelph is a 100% plant-based and whole foods meal delivery business, based in Guelph, Ontario, Canada. Owner, Morgan, offers a range of different plant-based meal options to choose from each week, then all meals are prepared fresh and delivered right to her customers' doors.

The brief for this project was to design a versatile suite of branding visuals that would appeal to health and environmentally conscious consumers and vegans based in the Guelph area. Guelph is a very grassroots kind of city, with a significant plant-based community, and it was very important that the logo communicate a sense of health and a promise of freshness.

The logo solution was a colourful series of illustrations, grouped together symmetrically, reminiscent of a fruit platter or buddha bowl.

Morgan's delicious offerings can be found here on her website.