Harvest Gelato make authentic artisanal Italian gelato using high quality, natural, organic and sustainable ingredients sourced locally wherever possible, and they sell their gelato from a cute mobile gelato cart!
The brief from Harvest Gelato was to create a fresh, outgoing and socially responsible foodie brand. The solution was a cute, simple and fun ice cream cone icon that reflected the business' link to nature and sustainability. The icon was paired with a slab serif font with a handmade, organic feel. The colour palette is based on bright, fresh gelato flavours and colours and gives the brand its playful vibe.