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Old Faithful Cafe

Old Faithful Cafe is an established cafe in Pascoe Vale South, in Melbourne. They serve up all-day breakfasts, hearty lunches and specialty coffee. The owners had given the cafe a facelift on the inside and revamped the menu, and wanted an updated visual identity to support the new changes.


The cafe's new interior features the use of natural materials like recycled timber, as well as polished concrete flooring and exposed brick. In order to connect the new identity with the style of the space, I created a vintage-inspired logo that captures the cafe's welcoming hospitality and family atmosphere. The new branding is displayed across signage, menus, aprons, coffee cups, customer loyalty coffee cards, and of course social media. Check out their beautiful Instagram feed here.

Food and cafe images courtesy Old Faithful Cafe.