When you work with me, you'll get more than just a logo. You will take away a full visual brand identity that will help you stand out from your competitors and connect with your ideal customers.
WHAT DOES A FULL VISUAL BRAND IDENTITY INCLUDE?
1. Brand strategy
Having a solid brand strategy in place from the outset will ensure your visual branding has a clear direction, is meaningful and communicates the right messages to the right people.
Your brand strategy should outline your brand's values, mission and purpose, your brand's target market, unique story and personality, and it acts as a compass for how to position your brand to differentiate it from your competitors.
Your brand strategy will not only serve as a roadmap for your visual branding, but also as a long-term plan for you that affects all aspects of your business.
2. Custom logo
Your logo is a key part of your business' identity, and it should communicate the essence of your brand. I will design a custom logo for your business — along with a number of cohesive and versatile variations — that will be recognisable and memorable for your ideal clients.
3. Patterns and illustrations
It can be really useful to have a number of branded elements to use across your marketing materials and collateral. Brand patterns and illustrations are great additions to your brand's visual toolkit, as they allow you to extend your visual branding and add interest and versatility.
4. Colour palette & font system
Your branding shouldn't just stop at your logo. In order to create an overall experience for your clients, it is important to have everything — including your brand's colours and fonts — working together.
5. Brand style guide
This handy document will pull together all of your branding elements in one central place. Whenever you need to create something new, your brand style guide will ensure you are keeping things consistent at every touchpoint. If you have a VA or a website developer, they will find this document very helpful.
6. Brand application
After your visual branding is finalised, I will be here to support you with anything else you need as your business continues to evolve—whether that's a beautiful new website, social media graphics to help you launch a new service, bespoke illustrations, in-house stationery, product packaging or eye-catching marketing materials.
"My new branding is spot-on! I couldn't be happier! It perfectly suits what I do and the products I make, and I know it has been instrumental in the increase in enquiries and product sales I have been seeing recently. My business has simply gone from strength-to-strength since working with Teri."
— TERRY, THE WOODEN WHEEL CO.
My process is simple and will have you ready to launch in no time!
To kick things off, complete my contact form here and let me know a little bit about you and your brand. I will get back to you with a project proposal, quotation, timeline schedule and contract and once a 50% deposit is paid, we will get things underway.
I will send you an in-depth questionnaire to complete, so I can properly understand exactly what it is you do, and what you want to achieve.
After you have approved the visual direction and brand strategy, I start designing and refining to find the perfect solution for your brand.
When your project is complete, I will send over all your print and digital files, as well as your brand style guide which will explain all your new branding elements.
I will put together your brand strategy document, as well as a mood board that will help show the visual direction for your visual branding.
I will present your concept via a screen recording, where I talk you through my design decisions and show mockups to help you visualise your new branding in use.
At this point I can design any additional items you may need for your business. And then, it's time to tell the world about your new brand—congratulations!