The owner of Wholesome Nutrition was looking for a full visual identity to communicate her sustainable and science-based approach to nutrition. We determined in the initial stages of the project that the branding should feel welcoming, relatable, natural and ‘human’. We also recognised the need to convey a sense of warmth and openness which would reflect the owner's personalised approach to working with her clients, as well as the more obvious connections to knowledge, health and well-being.
slightly retro look and feel
The visual identity suite for Wholesome Nutrition consists of the primary logo, as well as several alternative logo lockups and brand marks. All in the same green colour to maintain consistency across the marks.
"Can I just start with WOW!
I am absolutely in love with what you have created! The colours, fonts and icons are perfect."
— CLARE, WHOLESOME NUTRITION
The completed visual identity has helped to position Bramble & Blossom as a high quality, eco-friendly, natural skincare and wellness brand.
The hand-illustrated components really reflect the handmade nature of the products, and the full suite of logo variations, brand marks and graphic elements make it easy to consistently apply the visual brand across a variety of packaging and other applications and touch points.
Finally, the goal of retaining the existing brand equity was met, but most importantly, the new visual identity has helped the brand connect with an entirely new and expanded client base.